If you're thinking about selling your home in Scottsdale or the greater Phoenix area this summer, here's one thing you need to get right from the start: pricing. In this current market, pricing your home correctly isn’t just a suggestion—it’s the difference between sold and stale.
Let’s break down how to price strategically in 2025’s shifting—but still active—real estate landscape.
🔍 What’s the Market Doing Right Now?
As of July 2025, we’re in what most would call a balanced market. Interest rates are hovering around 5.75%, inventory is climbing, and buyers are no longer rushing to overpay like they did during the pandemic frenzy. They’re savvy, they're comparison-shopping, and they know when something is overpriced.
So while your home might be beautiful, buyers aren’t just throwing money around. They want value, and they want it backed by data.
🧭 Rule #1: Price Where the Market Is, Not Where You Hope It Was
Yes, your neighbor’s home sold for top dollar in 2022—but that was a very different market. Today’s buyers have more homes to choose from, and pricing your home too high—even by $10,000 to $20,000—can turn your listing into background noise.
Overpricing = Fewer showings = More days on market = Price reductions = Weakened negotiation power.
📊 What Goes Into a Smart List Price?
Here’s what I look at when helping my clients price their homes to sell:
1. Recent Comparable Sales
We use the most relevant comps from the last 3–6 months. Ideally, same neighborhood, similar size, upgrades, and condition.
2. Active Competition
Your home won’t just be compared to what sold—it’ll be competing with what’s currently on the market. We look at what’s out there right now and price to stand out.
3. Market Trends
If homes are sitting longer, we adjust accordingly. If days on market are decreasing in your price range, that’s a sign buyers are biting again.
4. Condition and Presentation
If your home is move-in ready, staged, and has high-end finishes, it may justify a higher price—but only if buyers see the value.
💡 Pro Tip: Pricing Isn’t Permanent—But First Impressions Are
Many sellers think, “Let’s start high and we can always drop it later.”
Unfortunately, that strategy usually backfires.
The first 10 days on the market are when your home gets the most attention. That’s when real buyers—who are watching new listings daily—will scroll past if the price feels out of line. After that? You’re chasing the market.
🎯 Strategy: Price to Attract, Not to Defend
The best pricing strategy in this market is to price it just under what the comps suggest—so you attract attention, generate traffic, and ideally spark multiple offers. Even if you don’t get a bidding war, you’ll get a quicker, cleaner offer.
It’s better to sell for $10K more because of competition than to sit for 60 days and lower your price by $25K out of frustration.
🏠 What’s the Sweet Spot?
In 2025, homes priced right from the beginning are selling in 20–35 days, especially in the $500K–$1.2M range. Overpriced homes? They’re seeing price cuts after 60+ days, often ending up below market value just to get a second look.
✋ Let’s Get Real: Zillow Isn’t Your Appraiser
Zestimates don’t factor in your home’s updates, location nuances, or current buyer sentiment. You need a local, boots-on-the-ground expert (👋 that’s me) to price your home using real market knowledge—not algorithms.
🔚 Final Thoughts
If you're serious about selling your home this summer, price isn’t just a number—it’s your most powerful marketing tool. In this current market, strategic pricing + strong presentation = faster sale and better outcome.
Need a pricing consultation for your home? I’ll walk you through the comps, the strategy, and what buyers are looking for today—not last year.
📩 Contact me anytime for a no-pressure home value review.
